EPISODES « URPERSONA |

EPISODES

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Challenge

It was discovered that Toyota’s Backlink Profile had toxic links during their SEO Campaign in May 2016. This resulted in an algorithmic penalty and reduced organic rankings on Google for buyatoyota.com. Their goal was to achieve more form submissions.

Outcome

In collaboration with Wpromote, we conducted a Backlink Profile Audit to identify and remove the toxic links. This strategy provided a necessary assist in pushing the organic rankings for buyatoyota.com to the 1st page of Google for targeted keywords.

CHALLENGE

Hyatt’s email campaign up to this point in July 2018 had been sporadic with no automation and consistent methods for tracking results. Their goal was to increase room bookings with season promotions.

OUTCOME

As a collaboration with WEBITMD, we setup Hyatt on HubSpot. This allowed us to manage and track a few different email campaigns for their different room promotions. Automation for different user actions were also built into the email campaign’s workflow. This increased brand awareness and leads for room bookings by at least 50% in the 1st month.

CHALLENGE

In January 2017, Shutterstock was not recieving the desired conversion rates with their SEO Campaign managed by their previous vendor. In the long-term, this affected their goal to promote their new product offerings online to increase their brand awareness.

OUTCOME

Also in collaboration with Wpromote, we used the Shutterstock’s previous SEO Campaign data. Then, a deep dive audit was conducted to discover and implement the new SEO Plan. This included keyword research and incorporating more detailed ways to track their results on Google.

CHALLENGE

Also in May 2016, the goal for Toyota’s PPC Campaign was to compliment it’s SEO Campaign with a Cost Per Lead lower than $50.

OUTCOME

Using the Google and Facebook Ads platforms in collaboration with Wpromote, we created and managed different ad groups with serveral ads that represented the different Toyota models including the Camry and Corolla. These ads brought the user to a landing page to learn more and provide their contact information. After the 1st month, this resulted in an estimated Cost Per Lead between $25 and $45.

CHALLENGE

In March 2016, Forever 21 had several different fashion collections that needed promotion and awareness with extra stock that needed to be sold.

OUTCOME

Similar to Toyota’s PPC Campaign, several ad groups with ads representing the different fashion collections were created on the Google and Facebook Ads platforms. This time the ads allowed the user to purchase directly from the landing page, resulting in an estimated Cost Per Sale ranging from $5 to $25. This also increased awareness for different collections.

CHALLENGE

In February 2017, J.D. Power wanted to be at the top of the platforms that reviewed the top cars in addition to providing opportunities for users to sell their cars.

OUTCOME

This ended up becoming a hybrid campaign with SEO and Social Media, where we would reach out to influencers in the automotive industry to create guest content . When relevant, a J.D Power backlink to the “Write A Review” or “Sell Your Car” Landing Pages would then be added. Organic Traffic increased by 200%, which greatly increased number of reviews being written for the next couple of months.

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